"I've always tried to give women a sense of inner beauty with joy, and now it's just the right time to make that more democratic. When I was thinking about this collection, I wanted to give American classic shapes and ideas a global flair."- Duro Olowu
We know that J.C. Penney is not doing well, posting a $55 million net loss during the first quarter of 2012. But, the retailer is hitting back, tying its survival to a reinvention strategy announced this past January. Chief among it is J.C. Penney's strategic approach to wooing a highly desired demographic: the fashionable young consumer. According to dailyfinance.com, stores will be reorganized into specialty shops; high end designer collaborations with the likes of
Duro Olowu, Marchesa, Tourneau and Cynthia Rowley; and leadership by CEO Ron Johnson--who brought Apple to retail stores and is responsible for Target's strategic partnerships with fashion forward designers--are expected to turn the struggling retailer around. After digesting some competitive analysis, J.C. Penney is (finally) diving head first into the world of mass-retailer-and-hot-designer collaborations and is starting off by pairing with Nigerian-by-way-of-London designer
Duro Olowu. Olowu, a former a laywer, is known as the designer responsible for bold, brash, painterly prints, a mix master of sorts, who is also the 2005 British Fashion Awards' Designer of the Year and a favorite of First Lady Michelle Obama.
Click "read more" below for additional pictures and more on Duro Olowu's capsule collection for J.C. Penney. Click the label below for vintage Style Collaborations posts!