"I've always liked H&M's focus on fun affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements - fire, water, earth and wind…" - Beyoncé Photo by Inez van Lamsweerde and Vinoodh Matadin.
It looks like the rumor and speculation regarding Beyoncé’s collaboration with H&M is true! The singer will appear as the face of the Swedish retailer this Summer and, like Madonna before her, gave H&M "personal input on the pieces seen in the campaign"—so sayeth an H&M rep. This begs the question, is Beyoncé, like Madonna before her, and like her counterparts Rihanna, Gwen Stefani, Victoria Beckham, et al, prepping for the launch of her own line of clothing? *