"The democracy of fashion has always been at the centre of our creativity, and the collaboration with H&M allows us to push this instinct further." - Maison Martin Margiela
True to form of the secretive fashion house, Maison Martin Margiela's H&M collaboration was as shrouded in mystery as the ultra discreet designer. A slow release of promotional materials culminated with the presentation of 14 pictures today, with six more photos of the collection to come next week. Described by H&M's creative adviser, Margareta van den Bosch, as "one of the most important and influential fashion houses of the past three decades", the label is known for its avant-garde creations, for embracing deconstruction early in the movement, and for playing with paradox.
At the vanguard of the fashion forward, the brand's allure is helped, in no small part, by the air of intrigue surrounding its super private founder. Never photographed, and never appearing from backstage at his shows (and corresponding with the media only via fax), Belgian born Margiela imbued his brand, not only with restrained and comfortable glamour, but with the inaccessibility and exclusivity that's associated with his persona. Nowadays, a number of new designers are at the label's helm, "focusing on young, realistic energy for the future". Nothing screams accessibility like H&M. Smart move on the part of the brand!
Maison Martin Margiela for H&M will be released on November 15th in 230 H&M stores worldwide and online. The collection will feature 45 women's garments and 20 accessories. It will also include 30 men's pieces and 15 accessories. Click read more below to see additional pictures from the collection. Click on the label below for vintage Style Collaboration posts!