Grammy award-winning singer and songwriter Erykah Badu, along with Adrian Grenier, Kelly Slater and a team of Parsons students, each of whom are deemed to be "socially conscious celebrity influencers", have joined forces with Kiehl's to design label art for the brand's Superbly Restorative Argan Body Lotion. The initiative was launched just in time to celebrate Earth Day.
The lotion is made with Argan leaf extract and fairly-traded, organic, Moroccan Argan oil. The bottles are made from 100% recyclyed packaging. Ms. Badu's label is depicted above right and features a pscyhedelic combination of afro, ferns and butterflies. The limited edition bottles are available online and in stores for $55. One hundred percent of net proceeds of sale will be donated to the Waterkeeper Alliance.