"For Spring 2012, Tibi's Amy Smilovic collaborated with two of her favorite muses for the Spring campaign. Swedish blogger Elin Kling took the lead with Amy on styling a runway show and the current advertising campaign featuring Wonderland UK Editor Julia Sarr-Jamois."
Tibi's Spring 2012 ad campaign is not a happy accident, but the result of a deliberate effort by the brand's founder, Amy Smilovic, to unite complementary aspects of fashion's new guard: new media. With styling by beyond-fashionable blogger Elin Kling--who has already designed a collection with H&M (launching February 3rd), and modeling by Julia Sarr-Jamois--the wunderkid editor of Wonderland UK, the campaign is a wonderful synthesis of fashion and new media.
"I chose Julia Sarr-Jamois for our Spring 12 campaign because I'm drawn to confident women with a strong sense of their own style. I think Julia embodies that and represents what I try and bring to the line each season." - Amy Smilovic
Former model Julia Sarr-Jamois is half French, half Senegalese, known for her good looks and regarded for her fashion sensibility. She "freely mixes Alaïa and American Apparel, Margiela with her favorite Marks & Spencer cashmere jumper, either towering stilettos or a pair of Churches brogues, 'the more battered the better'."
Click "read more" below for more pictures of Julia Sarr-Jamois for Tibi Spring 2011! Click on the label below for vintage Ad Fab posts!
