Target's latest collaboration with Italian fashion label Missoni is ideal for the discerning consumer who is also focused on obtaining a good value. Missoni showcases its range in this collection, designing bedding and kitchenware, men's, women's and children's clothing, and even a bicycle. Each piece evinces Missoni's trademark: bold color, chevrons, zigzags and stripes.
“In the ’50s and ’60s, the Missoni brand really developed a voice that transported it out of Italy and into the United States, and that is what the aesthetic is inspired by in the campaign.” - Will Setliff, vice president for marketing at Target
With prices ranging from $3 to $600, with most pieces priced under $40, this collection really is for everyone. Missoni for Target items will become available online and in Target stores September 13 through October 22.
This 400-plus collection is Target's largest designer collaboration to date. Surprising given that Angela Missoni has been quoted as saying: “As Missoni, we have a big name but we are not a huge company, so there’s not much product around.”
Read more about the collaboration in the New York Times! Click "read more" below to see additional pictures of the collection.