Available in time for Christmas, Sonia Rykiel for H&M lingerie will become available in 1,500 H&M stores worldwide starting December 5th. Sonia Rykiel will simultaneously show these pieces in Sonia Rykiel boutiques around the world. The lingerie ads feature models Lara Stone, Caroline Trentini and Anne Vyalitsyna.
“It is a hallmark of Sonia Rykiel to think of all women because fashion is about a certain spirit more than a question of means. This collaboration fits perfectly with our philosophy.” - Nathalie Rykiel, president and artistic director of Sonia Rykiel.
And if that wasn't enough, the French house "founded by the 'Queen of Knits' which represents the distinctive, modern and impertinent spirit of Paris" is also collaborating with the Swedish retailer on a second line, featuring knitwear and accessories for women and girls, to be launched in 250 H&M stores on February 20, 2010.
“Sonia Rykiel is a true fashion icon who invented a signature style around femininity, Parisian chic and modernity - as well as functional, comfortable, wearable clothes. She has an attitude that inspires admiration among women of all ages around the world.” - H&M creative advisor Margareta van den Bosch.