RACHEL ROY + MACY'S

Rachel Rachel Roy for Macy's

Scheduled to debut August 1st, Rachel Roy's diffusion line for Macy's: "Rachel Rachel Roy" will be geared towards a younger set of consumers. However, given that most people are cutting back, the prices and the styles will no doubt appeal to Ms. Roy's usual set of consumers. Rachel Roy's contemporary line will feature sportswear for $59 to $299, shoes for $79 up to $199, up to $195 for jewelry and as much as $109 for handbags. For pictures of the Rachel Rachel Roy line for Macy's, check out Nitrolicious.

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