"I've always liked H&M's focus on fun affordable
fashion. I really loved the concept we collaborated on to explore the different
emotions of women represented by the four elements - fire, water, earth and
wind…" - Beyoncé Photo by Inez van Lamsweerde and Vinoodh Matadin.
It looks like the rumor and
speculation regarding Beyoncé’s collaboration with H&M is true! The singer
will appear as the face of the Swedish retailer this Summer and, like Madonna
before her, gave H&M "personal input on the pieces seen in the
campaign"—so sayeth an H&M rep. This begs the question, is Beyoncé, like
Madonna before her, and like her counterparts Rihanna, Gwen Stefani, Victoria
Beckham, et al, prepping for the launch of her own line of clothing? *
